Cannabis stores convert to tech this sort of as online buying, facts-backed solution tips as field change looms


(This story is component of the go over package in the September problem of MJBizMagazine.)

The long term of cannabis retail is technologically exciting—think ubiquitous on the internet ordering and innovative shopper analysis—and fraught with possible troubles, like federal regulation and level of competition from company behemoths this sort of as Amazon.

That’s the assessment of Rick Maturo, associate director of cannabis customer providers at Nielsen, the national shopper-analytics organization dependent in Chicago, and Bethany Gomez, running director of the Brightfield Team, a cannabis-focused client-analysis organization.

New engineering could amplify business enterprise chances for cannabis retail. And in get to put together for mainstream level of competition, today’s cannabis

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